In order to gain knowledge of soap operas to aid me in the project of creating a trailer for a soap opera I watched a number of soap opera episodes and trailers in order to understand the conventions of soap operas in terms of character creation, locations, camera movement editing and story-lines, among other patterns I could find between the different soap operas.
I discovered that the purpose on a soap opera trailer was to attract an audience whilst keeping there current fanbase, I noticed how soap opera trailers are aired on times in which the audience they are aiming to attract would be watching television, as with trailers or adverts for anything.
An example of this is and advert for Hollyoaks that I had found on E4 after having watched The Inbetweeners, a hit British sitcom that have a very similar audience as Hollyoaks, it seemed that it was the optimum position for the trailer to be put, also Hollyoaks, aswell as other soap operas such as Eastenders and Coronation Street usually exhibit the trailers on times where the television iewing numbers are large such as between extremely popular shows, this information can be gained through BARB figures distributed to the channel bosses.
Reference: http://www.barb.co.uk/
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