Tuesday 5 March 2013

Soap Opera Trailer Analysis: Hollyoaks




Trailer: Hollyoaks- Wedding Trailer  
E4 Logo constant - Soap title at end.
Date: No time 
Slogan spoken not written

Mise en Scene
A black colour scheme used throughout keeps a level of consistency as well as a certain type of connotation: doubt, gloom, death, evil.

Low key- Dark/ Mystery/ Gloomy connoting evil also adding drama which is a convention of soap opera trailers, the exaggerated high concept drama and excitement is a metaphor for the program but also conventionally used to attract audiences and keep current fanbase.
Low cut dress- sexual- Hollyoaks stereotypical, fanbase is younger more sexually interested audience.

Props- barbed wire- on cake-Black flower petals and a Smashed doll all connoting a separate sub storyline which present fans will pick up on and be attracted to.

Church-showing the classic denotations of a couple getting married but also the church aspect is turned on its head through the inverted colour scheme changing the mood from a typical one to a darker evil one.  

Interior setting used, possibly connoting secrets, things going on behind closed doors.
Narrative
We can see a use of the first three stages of Todorov’s theory of equilibrium within this trailer, the equilibrium and disequilibrium are shown alongside with the oxymoronic theme of a black wedding connoting something sacred is also torn and surrounded with evil.

We can see a taste through character interaction as well as body language and props, character profiles such as the villain and the victim are obviously shown and I’m confident to a more knowledgeable current audience the hero is shown very implicitly within the trailer too alongside more character profile’s suggested in Propp’s theory.

A variety of different storylines are given to us within this trailer in order for the audience to get a taste of the main narrative as well as all the subplots occurring throughout the subsequent soap opera episodes.
Sound
Non-diegetic song – White wedding from Billy Idol, usually famous songs which are relevant to the theme of the soap opera trailer are used, this is a good example as the trailer is about a wedding which is unconventionally connoted and the song is also.

Voiceover used – “to love, honour and betray, Hollyoaks the wedding next week on Four” from a powerful woman voice, this example of a voiceover is conventional and very useful, it gives the audience information about the time of when the episode is being exhibited and also is another tool used for attracting an audience, it contains a question which the audience themselves will be thinking, and therefore helps attract a new group, theoretically.

The lack of dialogue is something conventional of soap opera trailers as there is usually not enough between each cut to contain dialogue unless it is very snappy and very vital.

The diagetic sound of the toy breaking is another part of the exaggerated drama, the connotations behind the toy breaking are vast and it in itself is a bit of a catastrophe but it, aswell as other actions and props are usually symbolic of something deeper within the soap opera episodes.
Camera Angle
A variety of camera movements, shots and angles are used within this piece usually in a fast pace such as pans and tilts to introduce a character, costume and certain props, examples include:

A two shot of the bride and her mother is used very briefly to show a sort of dark companionship as well as a two shot between the groom and best man and the bride and groom at the end of the trailer.

An over the shoulder shot focusing on the priest is given, it shows him as a very ugly and scary figure that gives you a view of what the bride and groom will be seeing, this is a general addition to the dramatic element of soap operas with exaggerations of evil and over themes shown.

There are a variety of close ups on the faces of characters, this shows there emotions toward the storyline and towards other charcters within the soap opera, this is extremely powerful for implicitly explaining the current story.

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