Monday 28 January 2013

Initial notes on a soap opera poster

These are my initial notes on existing soap opera posters, these understandings of the conventions of soap opera posters will aid me when creating my own soap opera poster and when researching more into this type of product.

An example of a conventional soap opera poster from
 channel 5's Neighbours 

A poster from Channel 4's Hollyoaks. 













These two posters as well as other posters for soap operas that I have seen contain certain conventions that I will reproduce when creating my own poster with my group, they are very important and are used in almost every poster very successfully, these are conventions contained within both Channel 4 posters and general soap opera posters, the specific conventions contained within these types of media include:

Characters - the characters within soap operas are usually shown with great detail, there are a variety of ways, for example, Channel 5's Neighbours poster above show's each of the frequently screened characters together while Channel 4's Hollyoaks poster only portrays five of the characters, as they certain storyline advertised may focus on those five characters, also how the characters are shown can be very different, such as being shown conventionally, whilst showing some possible characteristics and personality through body language (Neighbours poster shown above) or unconventionally edited to connote very severely a certain storyline or certain characteristics for example, the 'fire' in the Hollyoaks poster could connote a certain dangerous story line, some "fiery" personalities or a dramatic change in the storyline.

Information - Posters give the same short snippets of useful information, such as the time of broadcast as well as the television channel and date/day of the week that the product advertised will be exhibited to the audience, it is extremely important to include snippets of relevant information alongside a snappy tagline in order for the product to be successful, without this information it very possible the audience that are willing to watch it will not be able to as they would not have the neccessary information needed to consume such media, it also adds order to the product and continuity, for example amongst all Channel 4 posters there is a certain order, with the logo on the right hand of the poster to show where the product will be exhibited, and usually there is a great amount of continuity to the layout of the information and tagline, it is similar with the same font used and two contrasting colours used together.




 

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